LSU Tiger Athletic Fund

Envisioning a compelling, dynamic website that positions Louisiana State University's Tiger Athletic Fund as the best-in-class organization in attracting, retaining and supporting donors.

The Challenge
There were signs that donors had reached their limits and overall donations were down due to “donor fatigue.” Our goal was to attract, retain and support LSU donors. The Tiger Athletic Fund needed to demonstrate the value of giving beyond the personal benefits of premium seating and parking. Our recommendations promoted the excitement of game day, highlighted the human impact of donor giving and celebrated donor families.

My Responsibilities
- Lead information architecture and created internal wireframes
- Collaborated closely with the design team to create pitch comps
- Annotated pitch deck by adding explanations of UX and Design choices
- Presented pitch work to potential clients

Team
CD: Donovan Goodly
UX Lead: Jacquelyn Newmark
AD: Gilbert Cordial