HotWheels Garage

Creating an app that enables 4-7 year olds to collect and play with their real world HotWheels cars in a mobile game.

The Challenge
HotWheels is always looking for new ways to encourage kids to buy more cars. Our goal with the mobile game was to drive collectability and motivate kids to seek out new cars while increasing engagement and retention.

View all UX work here.

My Responsibilities
When the initial UX hire didn’t work out, I was pulled on this project to get the project back on track.
- Lead information architecture (IA)
- Built user flows and app maps
- Created internal wireframes
- Conducted user testing of an early build of the game

The Team
XD: Rob Ray
3D Artist: Tony Carlson
Sr. AD: Jarrett Quon
App Developer: Paul Ferguson
UX: Jacqui Newmark
PM: Callan Koenig
Account Director: Matt Zeiger