Audience Definition
User Flows
Site Requirements Document
Site Map
Desktop and Mobile Homepage
Product Pages
User Profile and Dashboard
EASYCARE ACADEMY
Launching an eCommerce, eLearning and marketing platform for a Swiss-based social impact company.
The Challenge
EasyCare Academy (ECA) focuses on supporting personalized care for healthy aging to enable people to live better as they live longer. ECA works with caregivers: family members, paid caregivers, healthcare professionals and others focused on supporting people as they age. They provide best-in-class tools, training and education to empower caregivers to support the health, independence and well-being of older people while lowering the burden on healthcare budgets. The challenge was launching a start-up with a complex set of products, services and offerings.
My Responsibilities
- Lead the UX for an interim site
- Gathered requirements
- Researched target audiences and created user flows
- Lead information architecture and content mapping
- Created internal wireframes
- Collaborated closely with the design and development teams
Team
CD: Charles Drueco
UX Lead: Jacquelyn Newmark
AD: Dan Madden
Copywriter: Matt Miranda
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