Continental Tire

Designing and building a complete website solution for the Continental Tire US Division. The goal was to refocus the new site from B2B to B2C.

The Challenge
Continental Tire was a strong B2B brand and well-known to racing enthusiasts. However, they were relatively unknown to the larger, everyday automotive audience. The initial site was a product catalog for dealers and enthusiasts. Our challenge was to create a new site that would be a tool for everyday drivers to find the right tire and nearest retailer.

My Responsibilities
- Lead IA and created wireframes
- Fully annotated wireframes and design comps for the development team
- Performed extensive QA testing utilizing Jira to log and track items

Team
AD: Corey Evans
Tech Lead: Mike Tulley
PM: Rigel Ranciato
UX Lead: Jacquelyn Newmark
UX Support: Saewon Oh

Check out the live site ContinentalTire.com