CICIS
Creating a responsive website to reflect a new brand campaign and cater to the high volume of mobile traffic.
The Challenge
Cicis is an American buffet restaurant chain that began a transformational marketing campaign. The campaign included the renaming the company to Cicis (formerly Cici's Pizza) along with a new logo. The overall challenge was to build a site that reflected the new campaign, proving Cicis had more to offer than just pizza. The UX challenge was to allow users to easily view the menu and find a restaurant near them.
My Responsibilities
- Lead IA and created internal wireframes
- Annotated design comps for the development team
- Worked as the liaison between the design and development teams to refine and enhance the site through transitions and animations
- Did extensive QA testing utilizing Jira to log and track items
Team
ACD: Bran Cirkovic
UX Lead: Jacquelyn Newmark
Tech Manager: Chris Hodges
Check out the live site Cicis.com